Summary

Faced with the generalised crisis that characterises modern society, what is acquired is a widespread shift of emphasis on the common way of living. The adoption of a sustainable and eco-sufficient social model, in combination with an appropriate technology and an ecologically sustainable, decentralising economic system, constitute methods that will contribute to the confrontation of such problems as food and energy crisis. Nevertheless, what is vital in order to guarantee the improvement of society’s well-being is people’s motivation: only the convenient awareness, the cultivation of new sufficiently attractive lifestyles could accomplish the "transformation" of the cultural identity of modern society.